Our Experience Pitching The Dragons On Dragons' Den
Dreaming of pitching in the Den one day? Willful's Erin Bury shares her experience on Dragons' Den!
November 25, 2021
Celebrating One Year Of Free Emergency Planning For Healthcare Workers
Our mission at WIllful is to protect Canadian families, and healthcare workers are doing that every day. Learn more about how we're offering a free Essentials plan ($99 value) to all healthcare workers.
April 15, 2021
Think You're "Too Young"? Here Are 6 Stories That Show You're Never Too Young To Be Prepared.
Willful has partnered with Rethink Breast Cancer to remind Canadians that life is full of unexpected twists and turns. While you can’t predict the future, here are some personal stories from individuals who have proved that you can never be too young to be prepared for the unexpected.
October 19, 2020
How a Cat Rescue Got Me Through a Quarter-Life Crisis
A Willful team member shares her story of leaving a legacy gift in her will to a Toronto non-profit that got her through a difficult time in her early 20s.
May 29, 2020
Leaving A Lasting Legacy - Alana's Story
How a couple's difficult stay in the ICU through the birth of their son inspired them to give back to their community hospital through a legacy gift in their will.
May 23, 2019