Erin is passionate about making end-of-life planning easier to talk about—and easier to do.

When she’s not leading the team, you’ll find her with her husband (and co-founder!) Kevin and their two daughters, or doing one of her three favourite things: reading, eating pizza, or convincing Kevin to get a dog.

Kevin helps shape Willful’s long-term vision and dreams up innovative ways to make estate planning simpler and more accessible.

When he’s not advocating for legal tech or pushing for digital-first laws, Kevin enjoys golfing, home renovations, traveling with his family, and resisting getting a pet dog.

Julia oversees our customer experience and operations teams, delivering delightful, meaningful experiences to our customers and team members.

She loves spending time with her family and her dog, Tag. Julia claims her favourite food is broccoli (though we're all suspicious).

Dave works with an incredible team across marketing, partnerships, and sales to help more Canadians discover how simple and affordable it is to create a legal will online.

Outside of work, Dave golfs (badly), chops wood (enthusiastically), hangs out with his wife and their two dogs (adoringly), and believes no meal is complete without dessert—preferably two.

Chris leads the product vision and technical strategy that keeps our platform secure, innovative, and simple to use. He’s passionate about building tools that make estate planning feel approachable for everyone.

Outside of work, you’ll find Chris reading, cooking, or planning his next adventure. He loves diving into obscure facts about any topic, and he has one true nemesis: slow walkers.