Over 2500 plans provided to our frontline healthcare workers!
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Empowerment is our passion

We believe young women should take control of their emergency and estate planning. Life is full of unexpected twists and while you can't always predict the future, you can at least begin to prepare.

Willful has been featured in:

As someone who has breast cancer in her family, I'm committed to helping Canadians prepare for the unexpected - regardless of their age. Also, as a co-founder of Willful, it's our mission to help empower all women to take charge of their emergency planning and build tools to help make these overwhelming tasks feel as simple and painless as possible.

- Erin Bury, CEO & Co-founder

October is Breast Cancer Awareness Month and Willful is thrilled to be partnering with Rethink Breast Cancer to help tackle the stigma around end-of-life for planning. As a female-led company, Willful is proud to support Rethink’s work to impact those affected by breast cancer. For every will purchased in the month of October, Willful will be donating a portion of the proceeds to Rethink as our featured charity of the month.

Our ongoing mission is to educate Canadians about the impact of legacy giving. By leaving a gift to a charity in your will, you have the power to leave a legacy that lives on after you. With Willful, you can create your legal will and power of attorney documents all from the comfort of home. Leave a gift to Rethink in just a few clicks!


What do our customers say?

Our customers use Willful after important milestones, such as:

Recently getting
Buying their
first home
The birth of a child
Outdated wills
How it works

We start with a few simple questions

To help us get to know you better, we ask you for a few basic details such as your name, location and what brought you to us. You can then select the plan that best suits your needs and after you create your account, you're only 15 minutes away from the finish line!

We guide you all the way

We worked with experienced estate lawyers to create a seamless experience to help you cover all your bases. You answer the questions, our technology customizes legal documents to best represent your wishes while avoiding common errors and contradictions.

You're ready to make it official

You've gone through the Willful platform and have paid to access your documents. Not only are your documents ready to print and sign but you can always edit and update any section, any time! Included are detailed instructions to ensure your documents follow the legal requirements in Ontario to make them official.

Start for free

We keep our pricing simple, find the Willful plan that best suits your needs

most popular for couples


Everything you need to create your own legally-valid will


  • One personalized legal will
  • Make your final wishes known
  • Free edits and updates
Most Popular


Full protection with a legally-valid will and appointed powers of attorney


  • One personalized legal will
  • One powers of attorney for finance and property
  • One powers of attorney for healthcare (living will)
  • One free will registry ($40 value)
  • Free edits and updates
popular for couples


Peace of mind protection for not only you but also your loved ones


per plan up to six plans

  • One personalized legal will per plan
  • One powers of attorney for finance and property per plan
  • One powers of attorney for healthcare (living will) per plan
  • One free will registry ($40 value) per plan
  • Free edits and updates

Take one minute to see which plan best fits your needs

Frequently asked questions

Get peace of mind for you and your family by
creating your will today.