Willful Affiliate Program
Partner with Willful today to start earning commissions for trusted recommendations from your online platform.
Use our affiliate program to establish a new revenue stream for your digital brand.
We launched Willful to make it affordable, easy, and convenient for Canadians to complete their will and Power of Attorney documents from home, for a fraction of the price of a lawyer. We’ve created over 35,000 documents for Canadians since launch, and we’d love to work with you to offer Willful to your clients and customers so they stop procrastinating and take action.
Is Willful the right fit for your audience?
Although they’re the most obvious fit, seniors aren’t the only people coming to us for their wills! People from all different walks of life come to Willful to secure their family’s legacy:
Individuals who are invested in their personal finance journey
Our target audience is typically also looking for insurance products, investing products, as well as banking products
Part of our mission is to demystify estate planning and empower Canadians of all ages to take control of their family's legacy. You can play a part in that too.
Is the Willful Affiliate program the right fit for you?
If you have an online platform that targets any of the demographics we highlighted above, our affiliate program is the right fit for you! Our typical affiliate partner can be:
High volume content publishers
B2C review sites
Merchants in the personal finance space (for example insurance or mortgage brokers)
Personal Finance bloggers
The minimum requirement to be eligible for this program is the ability to generate 200 clicks a month. Below 200 site visits a month, our Professional Referral Program is the right fit for you.