The smarter, easier way for your employees to make a will
Stand out with an employee benefit that your team really needs.
Making a will is the #1 financial resolution of 2023
The benefit that everyone needs but 57% of your employees don't have. Trusted by leading employers across Canada, Willful makes estate planning benefits a breeze.
Give your employees peace of mind with a legal will
Wills made easy
Empower your employees with convenient estate planning. Willful's easy-to-use platform helps employees create their legal wills in as little as 20 minutes – no lawyer required!
Smart savings
Reduce financial stress by helping your employees put a plan in place – all while helping them save hundreds compared to the cost of visiting a lawyer.
Trusted by over 150,000 Canadians
Partner with the leading estate planning platform that Canadians know and love
Best-in-class employee support
Our team of estate planning experts are here to help your employee every step of the way.
A financial wellness benefit that's low cost and high impact
Effortless onboarding
Simple and hassle-free onboarding for you and your employees – no new software required.
Boost benefit utilization
89% of millennials and 57% of Canadians don't have a will. Round out your benefits with a perk your employees will actually use.
Stand out from the crowd
From financial education to employee perks, build a custom Willful for Work package that helps you attract and retain top talent.
Getting started is simple!
Tell us about your team and we'll be in touch
What employers have to say
FAQ
Estate planning is the process of arranging, while alive, the distribution of your assets and wealth (your “estate”) after you die. This includes creating important documents like your last will and testament and powers of attorney.
Wills and estate planning can often fall by the wayside, but it plays a key role in overall financial wellness. Having a comprehensive estate plan can give your employees peace of mind, knowing that their assets and loved ones are protected.
Empowering your employees with financial wellness tools, like estate planning, can also reduce financial stress. The result? Increased productivity and less burnout – a win-win for you and your employees.
At Willful, we want to empower more Canadians to feel confident in their estate plans and put a plan in place with a legal will.
Depending on your unique Willful for Work package, we offer a wide range of educational programs and resources including:
- Live lunch and learns or webinars
- Self-serve education tools tailored to your organization
- A robust estate planning resource library
- Best-in-class customer support through live chat, phone, and email
Your account manager will work with you to build a custom education program that works best for your team.
Every will is unique and so is every organization. Willful offers employers a wide range of benefit options that can be tailored to your team's budget and needs.
You'll work closely with your account manager to create a custom Willful for Work program for your organization.
You can get started with Willful for Work in as little as 30 days.
We handle all the heavy lifting so you can get ready for launch quickly and easily.
Once you've made the decision to partner with Willful, we'll send over an agreement outlining your custom Willful for Work program. We'll work with your team to schedule a launch date, any campaign events, and provide all the necessary materials.
After launching Willful for Work, your employees can get started on Willful's online platform in just a few clicks. Our team of estate planning experts are also ready to help your employees every step of the way.
Willful is suitable for employers of all sizes across different industries.
Some of our recent employers include CIBC, Samsung, and Kraft Heinz.
Most Willful for Work partners have a company size of 50+. However, we can create custom programs based on your organization’s unique needs.
Contact us to learn if Willful for Work is a fit for your organization
Yes! Willful helps group benefit brokers and providers build a differentiated offering that goes beyond standard benefits.
We can work with you to create a unique estate planning program that pairs seamlessly with other group benefits products, like life insurance. Plus, you’ll earn a commission on every program!
Over 57% of Canadians don’t have an up-to-date will and 1 in 8 are out of date. The number of Canadians that don’t have a will increases to 90% for those under 35. So chances are, the majority of your employees can benefit from Willful!
We've worked closely with top estate planning lawyers in Canada to create legal documents that are a fit for most Canadians. That being said, there are some complex situations where individuals may benefit from a lawyer or legal advice.
Willful is currently available to residents of Ontario, Alberta, Saskatchewan, Nova Scotia, Manitoba, New Brunswick and B.C.. We also offer a fully bilingual platform for residents of Quebec. We are working with our team of estate lawyers to expand across Canada.