5,000 + 

Free wills given out to healthcare workers
First aid kit. Illustration.

An open letter from our founders:

In April 2020, we pledged to give a free will to any healthcare worker that needs one. We’re proud to say that as of June 30th, 2021 we’ve donated over 5,000 free wills to frontline healthcare workers who’ve worked tirelessly to keep Canadians safe during COVID-19.

To our healthcare heroes: Thank you for continuing to care for patients across Canada. Our mission at Willful is to protect Canadian families, and you’re doing that every day. 

To our fellow Canadians: Thank you for sharing this initiative and helping our healthcare offer reach those who needed it the most.

We know this was only a small gesture of appreciation, but we hope it provided some peace of mind for those on the front lines.

Portrait of Erin Bury and Kevin Oulds, founders of Willful.
Erin Bury & Kevin Oulds
Co-founders, Willful
Illustration of a laptop, Willful documents and a cup of tea.

We’re grateful for the fellow Canadians who helped spread the word.

Our healthcare initiative was featured in:

Missed out on the healthcare initiative? We hope to bring this initiative or a similar offer back again in the future. Sign up for our newsletter in the footer below to be the first to know! 

If you’re a healthcare worker who filled out the application, your unique promo code for a free Essentials plan ($99) will continue to remain valid until the date of expiration indicated in your email.
If you have any questions, please feel free to reach out to support@willful.co