Over 2500 plans provided to our frontline healthcare workers!
Read More

Supporting healthcare workers with free emergency planning

An Open Letter

**UPDATE: Initiative will continue until emergency orders have been lifted.**

The rise of COVID-19 has changed every aspect of our lives, from how we grocery shop to how we spend time with family and friends. It’s also changed the way we work - most companies, including Willful, have moved to remote work where possible.

But there are thousands of Canadians who don’t have the luxury to stay home and socially distance during COVID: healthcare workers. Not only are they essential to care for non-COVID health issues, they are also on the frontline every day risking their own lives to ensure that we’re testing for and treating COVID cases. They are working tirelessly to stop the spread of this virus and to limit the impact on average Canadians - and they’re doing it without the proper equipment, knowing they’re putting themselves in harm’s way but doing their jobs regardless.  

These people are heroes.

Hospitals and healthcare administrators have recognized that healthcare workers are more likely to contract COVID-19, and they’re advising them to get Power or Attorney documents and wills in place. At Willful, while we can’t help hospitals by manufacturing masks, we can ensure that healthcare workers have created these important documents.

If you’re a doctor, nurse, paramedic, or other healthcare professional who is risking your own health and safety by treating COVID-19 patients in hospitals and urgent care centres, we want to help: We’re giving away 1,000 free Willful plans to healthcare workers across Canada.

**UPDATE: We have already given away over 2,500 free plans and because so many of our frontline reached out to tell us how this has helped them get a plan together, we've decided to keep it going! Initiative ends when emergency orders have been lifted.**

How to get your free Willful plan: Simply click below to fill out the form - we’re asking you to provide either a photo of an ID badge or some other form of proof so we can ensure these plans are getting to members of our healthcare community.

We trust our fellow Canadians to help share this initiative and make sure this offer reaches those who need it the most.

Thank you to the heroes who are caring for patients across Canada. Our mission at Willful is to protect Canadian families, and you’re doing that every day. We hope this is one small way we can help.

— Erin Bury & Kevin Oulds, Co-founders, Willful

How to claim your CODE

You need a will because you deserve peace of mind.

We have extended our initiative so we can help even more frontline workers put a plan into place. Please click the link below to fill out a form. Once your request is reviewed, a member of our team will reach out with your unique, one-time use code for a free premium plan valued at $149. If you would like to apply this code to a couple's plan ($249), please feel free and you will be asked to pay the difference + applicable tax.

If you and your spouse are healthcare workers, each person should submit a request through the link below and email hello@willful.co to let us know if you'd like two separate codes for premium plans or one free couples plan and we'll create a special code for you to share with your spouse.

Please note, codes created during this extension will expire on 30 days from the date the code was issued.  Please read: Healthcare Initiative FAQ.

Fill out form